Concept
Always with you
inblu is a very popular shoe brand among Italian women. Over the years it has created a relationship with them based on trust and understanding.
This is what the brand payoff – “always with you” – means:
understanding women, their mood, anticipating their needs and offering the ideal product and best choice for every situation.
Idea
Bringing joy all year around
On TV, on the radio, and on Social Media, inblu has won over thousands of fans, stepping into their homes and bringing joy and color in summer and in winter alike. inblu has surprised, engaged, moved. It has made its fans sing, dance, and play, at home and outdoors, on the beach as well as in town.
The added value
Always ahaed of the trend
If summer is the season that best represents the inblu brand values, winter is equally full of colors and joy thanks to inblu, which has revolutionized the world of slippers by turning them from sad and boring accessories into lively, colorful and comfortable must-haves.
Results
Results
20
TV campaigns
+20%
growth of Facebook fanbase
+26%
growth of brand awareness
1st PRIZE
NC Digital Awards / Product website / Pantofolart
