About

1 committee

Involving employees, the ownership, and an external advisor.

4 areas

Aligned with the goals of the UN 2030 Agenda: D&I (Diversity & Inclusion), Community, Gen Z, Environment.

4 teams

Voluntarily composed and led by Ad Store members, each team is entrusted with a dedicated budget.

4 goals

To bring about change in the world through our people.

The Creativity4…. Committee

Founded in 2021, the Committee was established to set strategic and project guidelines for implementing ESG initiatives, corporate welfare, and volunteerism. Creativity4… is our way of translating our positioning into concrete, tangible, and measurable actions.

Natalia Borri

President & Chief Creative Director

Carlotta Varga

D&I

Elisa Seletti

Community

Antonella de Gironimo

Genzy

Stefano Adorni

Environment

Francesco Frattini

Advisor

100%

Ad Store People Membership

Creativity4…. Projects

Originality, creativity, and inclusivity are the keywords of The Type.Fa.Ce: A Unique Character—the communication project we created to support Fa.Ce. Parma, an association founded in 2006 by parents of children and young adults with disabilities.

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In memory of the Ad Store’s founder, who passed away in 2020, the Paul Cappelli Prize is a contest we launched for students of the Academy of Communication. The prize for winners: a €1,500 scholarship and the chance to see their idea come to life.

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How can we strengthen our connection to our region and invite our community to reflect and act for change? We brought the screening of “One Day One Day” to Parma: a documentary co-produced by Will Media, A Thing By, and directed by filmmaker Olmo Parenti, depicting the parallel yet close reality of migrant agricultural workers.

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Thanks to our partnership with MUV - Mobile Game App, we launched a sustainability challenge within the agency. Divided into four teams, we competed in walking, cycling, and car-sharing during a tournament that tested our green spirit and turned us into champions of sustainable mobility.

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Welcome is our corporate volunteering project that aims to make communication the first form of integration. An initiative led by the Ad Store employees, who dedicated time and skills to support some residents in second-reception centers. This project won first prize at Mediastars in the socio-cultural category.

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An innovative journey that combines team building with purpose definition and interior design. Ad Store embraced this challenge and decided to revolutionize its spaces through extensive consultation and involvement. Workplace environments are a key driver in unlocking creativity and fostering a sense of belonging for everyone.

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Creativity 4....

The Creativity4…. Committee

Creativity4…. Projects

Diversity & Inclusion

Genzy

Community

Environment

Welcome

The Human Building

Our Group