AGENCY ASSIGNMENT & OBJECTIVES
We bring science to life
National Technology Cluster ALISEI, the Italian network that fosters dialogue between Research and Industry in the Life Sciences sector, has chosen us to support its journey in brand reputation and in enhancing Italy’s strategic role in technological innovation and scientific research. At the heart of our communication strategy is the statement “We bring science to life”: a message aimed at positioning the Cluster as a facilitator and accelerator of the complex process of transferring knowledge and technologies from multidisciplinary research to the pharmaceutical and biomedical industries.
STRATEGY
The socio-cultural impact of Life Sciences
How can we narrate the collective process of research, development, and innovation—founded on collaboration and knowledge-sharing—that the Cluster actively promotes? By expanding the conversation around the transformative role of Life Science Technologies in our daily lives to new and unconventional contexts for the sector. This approach allowed us to bring Life Sciences onto the TEDx stage for the very first time. A corporate storytelling strategy designed to amplify the Cluster’s communication impact and reach new audiences—through a speech that skillfully combined vision, innovation, and social impact, capable of inspiring, raising awareness, and giving voice to the key players of innovation.
ADDED VALUE
A holistic approach to communication
Digital events, editorial insights, media partnerships, endorsements, and community mentorship: we designed an integrated communication journey capable of engaging the most strategic stakeholders for the Cluster and consolidating its role as an international acceleration platform for biomedical research and development projects. Our support also extended to key industry moments, such as Meet in Italy for Life Sciences, for which we developed a rich content production strategy aimed at generating high-quality interactions, strengthening, and expanding the Cluster’s network.
