Saclà
From TV to social media we are telling the story of an iconic brand in a new and contemporary way
The strategy
The voice of a love brand
Our strategy? Simple! Focussing on truth, entertainment and proximity. The reason is just as simple: this is what people expect from a brand like Saclà. How did we know this? By applying our AD Personam approach, the listening platform that allows us to find the most relevant insights for each brand and transform them into effective and impactful creative campaigns. This was the process that led to our message: "It's for everyone. It's Saclà.", the claim that marks a great return to communication of this iconic brand. With The Ad Store, Saclà is back on TV with 3 new commercials, on social networks, on the radio and in the newspapers with a whole new, fresh and contemporary language for everyone!
