Concept
Do not call them testimonials
Yesterday Marylin Monroe and Audrey Hepburn, today Chiara Ferragni and her army of influencers. They are the style icons of today, the new point of reference for social media users seeking for inspiration and new trends, especially fashion trends. This is why we activated an influencer plan for the launch of the Iconic Bags, the new accessory line by Motivi, in order to support awareness and sell-out.
Idea
What is your idea of iconic?
The Motivi Iconic Bags epitomize glamour and femininity and the style of different kinds of contemporary women. Hence the idea of communicating the new line of bags by bringing in 3 attitudes, 3 styles, 3 different ways to be a woman. Our exceptional storytellers were 4 social influencers: Cristina Musacchio, Diletta Amenta, Paola Turani, Valentina Vignali. They engaged their large communities posting content that would convey their idea of iconic and include the Motivi bag that better represented their style.
The added value
People love true stories
There are two main strengths of our strategy: the choice of 4 women consistent with the Motivi world and the identification of a storytelling functional to the concept of the campaign and the story of the iconic imagery that the brand wanted to convey. The campaign developed on Instagram through 3 types of photo and video content. And the communities? They demonstrated that they appreciated the product by constantly interacting with the posts. For those who are still wondering what the advantage of running a campaign with influencers is, we recommend taking a look at the results.
Results
Results
285.700
Interactions with the posts (+3.2% compared to expected KPIs)
945.900
Video views (+6.8% compared to expected KPIs)
