Italiano / English
“If this time of suspension has taught us anything, it is to ask questions. Ask ourselves what we need, deepen the meaning of what we do, and understand where we’re going.
Now more than ever, we should not stress over finding answers. Instead, we should make sure we ask the right questions. This is the only way we can drive change and not simply be subjected to it.
We went through this crisis supporting our clients and helping them change. And, in the end, this crisis changed us. For the better? Good question.”
President & Chief Creative Director
The Ad Store
From Paper to Digital Talk. 9 open questions and 3 sessions for a 2-hour debate with marketing, communication and entrepreneurship experts who shared their vision on the future of communication with an audience of 200 people.
From remote working to new consultancy approaches all the way to brand new productions. What are the impacts of the COVID-19 pandemic on the communication world?
Head of Entertainment LaPresse SpA
“The pandemic triggered a technological acceleration. For the first time we broadcasted a presenter live from her home as we prioritized public information over esthetical standards.”
Barilla Group Pasta Marketing Director
“We missed the fun of working on set, but finding new and innovative ways to make what we’ve always done differently was a powerful experience – which is using pasta as a starting point to share the stories of Italian people.”
Communication & Marketing Director di GVM Care & Research
“Are Italian entrepreneurs ready for remote working? Are our digital infrastructures suitable? One thing is certain – professional skills need to grow and contaminate (not sure of this word choice. For us, “contaminate” is almost always used with germs and infections and is negative. Maybe “intermingle” or “interact.” ) with other professions and cultures.”
Brands have the opportunity to evolve their corporate social responsibility actions. They can elevate their brand reputation through initiatives and partnerships that are consistent with their brand purpose and can really and tangibly impact people’s lives.
Previous Vide President, Head of Brand & Marketing EMEA at Fossil, now Head of Sales at qiibee
“We need to let people control brands within an ecosystem where ethics and technology play a crucial role.”
Global Brand Manager Acqua di Parma
“Consumers want to connect with something bigger than themselves and this pandemic helped us identify the priorities. That’s why purpose will be the key growth driver for businesses in the long term.”
Marketing Director Parmacotto Group
“The We Are Back campaign had a huge meaning besides marking Parmacotto’s come-back on TV. It was the occasion for us to identify a new working framework and turn a limit into an opportunity.”
Brands are expected to stand up and take a stand on key social issues, rediscover their social role. It’s the right time to rewrite calls to action. Work on messages that stand out and invite people to think and to act.
International Relations & General Affairs Director Bracco Group
“Now more than ever, communications need shorter but relevant messages to keep up with a constantly changing society.”
Sociologist and Researcher, 2BHappy Agency and IIPO Co-Founder
“Happiness is not only a feeling, it’s a skill. Companies that will set their agenda prioritizing a culture of trust and their social capital will respond to the crisis more effectively.”
Centre Director de La Galleria
“It’s in difficult times that creativity plays a central role.”
John Cleese - Monty Pyton