Privé by Zalando

Agency assignment & obiettivi

Different countries, different influencers

Our goal: to increase local awareness of Privé by Zalando—Zalando’s outlet offering daily discounts of up to 75%—through impactful influencer marketing campaigns.

We set out to craft a strategy that would engage, inspire, and build loyalty among Italian fashion lovers, with a special focus on the one generation every brand is vying for: the ever-elusive Gen Z.

In short? To create a genuine connection between Privé by Zalando and its community.

The perfect brief for us.

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Strategy

A constantly evolving talent squad

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We developed a tailor-made Influencer Marketing strategy for Privé by Zalando’s Italian market—starting from scratch.

By combining expertise and creativity, we built a strong team of nano, micro, and macro influencers, launching medium- to long-term collaborations to ensure steady, sustainable growth in brand awareness.

With this approach, our in-house task force of influencer specialists carefully selected and guided the Privé by Zalando squad—from brief to execution. A team of creators truly engaged in the brand’s storytelling, and the undeniable stars of both feeds and stories.

Added value

Performance & conversion

Once brand awareness was firmly established, our approach evolved into a more conversion-focused strategy, aimed at boosting app engagement and driving sales through direct links.

Instagram Stories took center stage—an effective tool to generate traffic to the app while delivering content that’s both engaging and instantly accessible.