Concept
A new idea of sustainability
Parmacotto's idea of sustainability is different. Where everyone talks about protecting the environment, Parmacotto focuses first and foremost on respecting people. This is why it created the New High Quality Cooked Ham, a product that thinks about the well-being of people and the environment: a product that speaks of the future. This is why we chose Lorenzo Musetti, a famous Italian tennis player, as an ambassador for our storytelling and as a perfect fit to convey Parmacotto’s approach to sustainability.
