Kids&Mums

Concept

We are all Peter Pan

Kids’ brands help us stay connected with our inner child, our most creative side, and that's why we love working with them. Domestic and globally, they’re increasingly digitally oriented addressing millennial parents used to searching for answers online. The brands are very different from one another but are connected by one thing — how much they care for little ones.

Idea

Being parents in a smart way

Brands like Tommee Tippee, Baby Jogger, Kiddom and Eleven have made popular with their intelligence, excellence and functionality. But there’s more. Our experience over the years has allowed us to strengthen these brands’ awareness through the creation of inspirational content on different media, especially digital channels — from branding to e-commerce projects, from viral content creation up to social channel management, from exhibitions to website development.

Visit elevenbaby.it

The added value

Mums ambassador program

You trust mums. And when there are 120 of them, you trust them even more. This is the strength of our blogger program — an innovative listening platform with a constantly up-to-date database including the most successful Italian bloggers. Through monitoring and constant exchange, we develop relationships and involve the most significant and higher-profiled influencers based on the target. They become real brand ambassadors, with the objective of sharing the brand values in a credible, engaging and sincere way.

Visit kiddom.com

"In my work, I have to interface daily with different communication agencies, from many countries. And I must admit that I feel a special connection with Ad Store. They're well organized, creative, reliable and have an excellent know-how of the Kids' world. Meeting them in Parma is always a pleasure: in the agency you can find a great atmosphere and they always make me feel like I'm part of the team!"

Nicky Colley, Head of Brand Activation EMEA – Mayborn Group