Calciatori Panini
Integrated communication campaign: TV spot, radio, ADV, social media, digital.
Insight
Entertainment for all generations
A true ritual of entertainment and fun that is passed on from generation to generation and that can bind and bring together different ages like few others - this is the magic of the Panini Football Stickers Collection that is issued every year. This passion unites young and old fans and supporters and we celebrated it with a special campaign where the protagonists were Panini's two key target audiences: children and adults.
The campaign
Calciatori Panini: a family album
Our creativity focuses precisely on the father-son bond and plays with the light and ironic tone of voice that’s become typical of Panini’s language. The campaign pictures albums and stickers as triggers of moments of complicity and fun for the whole family. Once again, the new campaign confirms Panini as an inclusive brand, for everyone, capable of bringing together all generations.
