Privé by Zalando

Agency assignment & obiettivi

A Tailor-Made Social Media Strategy

Privé by Zalando, Zalando’s exclusive online shopping club, chose us with the goal of increasing brand awareness and consideration in the Italian market through a strategic social media marketing approach. The primary challenge was to attract a new, highly targeted audience, particularly Millennials and Gen Z, by driving them to the official Instagram profile and optimizing the conversion rate.

Creative Strategy

A new joy, every day

We reimagined the iconic meme #maiunagioia (never a joy) with a positive, funny, and inclusive twist. The strategy revolved around three core drivers: a must-have deal every day, daily entertainment content, and people at the heart of the story. The goal was to position Privé by Zalando as a fashion playground — a vibrant, ever-evolving space where everyone can find their daily dose of joy.

How? Through an integrated social media strategy that blended high-quality content production, strategic boosting, engaging formats inspired by key fashion trends, and a tone of voice that highlighted the brand core values: inclusivity, authenticity, and positivity.

Added value

A test & learn approach to advertising

Strategic boosting played a pivotal role in optimizing campaign performance. By leveraging segmented audiences and a data-driven mindset, we enhanced our reach to high-potential users, steadily improving CTR and conversion metrics. A meticulous, real-time approach to budget management, including continuous testing and ongoing optimization, allowed us to maximize ROI, increase content engagement, and drive qualified traffic to the platform.