Il progetto
Inspired by contemporary children
The Italian tailoring tradition comes to life in the dreamlike world of I Pinco Pallino, with collections as unexpected as children themselves. To redefine the positioning of this historic luxury childrenswear brand, we drew inspiration from its true stars: the little ones who bring its creations to life. From creative strategy and content production to digital and communication strategy, PR & media relations, and in-store activations, we developed a multi-phase, multi-country integrated communication plan to relaunch I Pinco Pallino with a fresh, contemporary, smart, cool, and edgy appeal.
Storytelling
Children are not what they used to be
The world of children's fashion has changed: no longer just little gentlemen and princesses, but an explosive melting pot of influences and styles. Our creative strategy for I Pinco Pallino embraces this evolution, crafting a storytelling approach that fuels content production across multiple touchpoints—from social media to in-store events, from lookbooks to the new website. Every element is designed to drive engagement, boost brand awareness, build loyal communities, and support drive-to-store initiatives.
Il valore aggiunto
I Pinco Pallino: what everybody wants
Thanks to the brand’s new tone of voice and a well-integrated media relations strategy, I Pinco Pallino has regained visibility and appeal, making headlines both locally and internationally. This renewed buzz is the result of our PR team’s strategic efforts, supporting the brand from both a corporate and consumer perspective. By securing its presence at major fashion and lifestyle events—such as Pitti Bimbo—and engaging with influencers, fashionistas, and journalists, we have positioned I Pinco Pallino back at the center of the global conversation.
